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Tierra Patagonia Takes the Crown

Tierra Patagonia Awarded Best Resort In the Ninth Annual TRAVEL + LEISURE Design Awards

Property Entrance: Copyrighted by: Tierra Pataongia

Santiago, Chile,  (February 12, 2013) –  Tierra Patagonia, located on the edge of Chile’s Torres del Paine national park, takes the crown, being named Best Resort in theTravel + Leisure 2013 Design Awards, joining a prestigious group of winners in a range of categories. The award winners, announced in New York last week and currently featured on, are considered powerful examples of the ways in which good design makes better travel.

Blending traditional Patagonian hospitality with design inspired by the dramatic surroundings, Tierra Patagonia opened in December 2011 and possesses one of South America’s most iconic hotel addresses. The 40-room resort – sister property to the award-winning Tierra Atacama –  occupies a premier location on the shores of Lake Sarmiento, at the entrance to Torres del Paine National Park and UNESCO Biosphere Reserve, boasting stunning views of the legendary Paine Massif, one of the most photographed landmarks of the Patagonian region.

“We are delighted and honored for Tierra Patagonia to be recognized with this Travel + Leisure award,” said Miguel Purcell, General Manager of Tierra Hotels. “Our intention was to create a space and aesthetic that connects guests emotionally to the unique surroundings and natural beauty of Patagonia, and our design team captured that with a dramatic and graceful viewpoint.”

Tierra Hotels’ owners brought together Chile’s leading architects - Cazu Zegers, Roberto Benavente and Rodrigo Ferrer – to design the hotel to blend beautifully with the natural patterns and topography of its privileged location, aiming to minimize the impact on the land while maximizing the awe-inspiring setting. The result is a harmonious architectural dialog between the elements, landscape and culture.

Hotel View | Copyrighted by: Tierra Patagonia

Architect Cazu Zegers drew inspiration from years of travel to the region and her connection to the environment, from her first journey by motorbike in the 1970s to a recent water coloring trek. Zeger’s concept for Tierra Patagonia was born from an ambition to find an architectural language that would translate the aesthetics of Chilean culture and give the structure relevance to its breathtaking location. The finished hotel rises from the shore of Lake Sarmiento at the foot of Torres del Paine National Park like a 200-foot-long sand dune, resembling forms drawn by the wind or “an old fossil, a prehistoric animal beached on the lake shore, like those studied by Charles Darwin,” described Zegers.

This environmental relevance greatly influences the guest experience, starting with the journey and arrival to the hotel as the Torres del Paine peaks come into view. “On approach at a distance you see the peaks before you actually see the hotel; it’s hidden within the landscape before it reveals itself,” said Zegers.

While the architecture is meant to centerpiece the landmarks, Zegers built in comforts to make the hotel a “second skin,” protecting guests from Patagonia’s harsh elements without limiting their interaction with the mystic beauty of the place.  All exterior materials were sourced from the area, including the stone that anchors the base of the hotel and sustainably grown washed Lenga wood paneling that gives the exteriors a weathered finish typical of old wooden houses that have been worn away by winter seasons.

Pool Area | Copyrighted by: Tierra Patagonia

The interiors, which offer guests sumptuous comfort with minimal detail, have been created by Chilean designers Alexandra Edwards and Carolina Delpiano, who also designed the award-winning spaces at Tierra Atacama. Edwards and Delpiano incorporate hand-crafted furnishings using natural Patagonian textiles, wools and trims, to evoke the surrounding environment with comfort and style. The interiors offer a sense of tranquility and solace from the extreme elements of the outdoors, for guests to relax and feel at home. Interiors are designed to be minimalistic, rather than stimulating.

When choosing an architect who echoed this philosophy, Purcell found Zegers to be the ideal partner. As the first female architect to receive the Great Latin America Architecture Prize at Bienal de Buenos Aires for her work on the Cala House (1993), Zeger leads her peers in returning to traditional design approaches and placing value on locally sourced materials. Her Tierra Patagonia design incorporates a “low-technology” ethos with high insulation, LED lighting, locally sourced materials, natural air conditioning and more. Zegers’ use of local materials and textiles reflects an emerging consciousness within Chile to support indigenous artisans and culturally significant trades like the wool industry.

Purcell has a deep connection with the environment and is passionate about preserving special places for future generations. To achieve this, Tierra Hotels strives to establish eco-tourism as an economic driver for Chile, creating a future for the country rooted in sharing outdoor experiences that are also celebrated through design and hospitality. Tierra Atacama serves as a blueprint for Tierra Patagonia’s sustainability efforts, and, in the initial design and construction phase, both hotels were built with the goal of providing the best adventure-spa experience with minimal disruption to the land, wildlife, history and local culture.